Beauty Public Relations

 

Beauty PR - The SPA Way has strong credentials within the beauty sector and is responsible for handling and promoting the beauty content across the whole of the John Lewis Partnership and the World Duty Free business.  Developing a creative PR plan is essential in the promotion of the beauty offering, to highlight the depth of assortment available and provide stimulating content for the target media.  

For John Lewis, we work closely with third parties such as Clinique, Cow Shed and Elemis to position John Lewis as the one stop shop for all beauty needs. 

Due to the high number of beauty brands in the market, PR can be integral in helping clients to stand out from their competitors. In addition to working with large beauty organisations, we are also passionate about working with start-up companies and have recently been involved in the launch of Scents of Time – the fragrance that was originally pitched in the Dragons Den. 

Beauty is a fast-paced world with rapidly evolving trends, so it is essential that an Agency knows the sector inside out and can make the right decision, at the right time, when it comes to strategy. Many opportunities are lost by not seizing the moment and The SPA Way’s experienced beauty PR team is skilled at knowing who to contact, when to contact them, and what to contact them with – to secure the best coverage possible. This is where we believe we make the biggest difference.

If you are interested in hearing what The SPA Way can do for you, please don’t hesitate to contact Laura Holford-Walker, Associate Director, on 020 7403 6900 or laura.holfordwalker@thespaway.com