Consumer Public Relations

 

Consumer PR - The SPA Way combines considerable experience and a proven track record in delivering high level, targeted and strategic consumer press relations. 

As well as working with FMCG brands such as Clearasil and Lemsip, we represent established retailers such as Waitrose, John Lewis and World Duty Free. The SPA Way is also passionate about undertaking campaigns for smaller, entrepreneurial businesses and is currently working with upstart companies such as Urban Fresh Fruit and Green Baby.

Our consumer campaigns do not just include the usual PR ‘nuts and bolts’, such as product placement, relationship-builder meetings with key media, new listings and announcements. To more a more effective impact for our client, we develop and execute creative and informative concepts that capture the interest of our target media and generate meaningful levels of exposure.

To raise brand awareness and understanding, The SPA Way not only targets the obvious media sectors for consumer campaigns – i.e. national supplements and magazines – but also the national news pages, regional dailies, key trade and broadcast media. We also pay particular attention to online – a fast growing channel that has the potential to boost brand saliency and foster product loyalty.

If you are interested in hearing what The SPA Way can do for you, please don’t hesitate to contact Laura Holford-Walker, Associate Director, on 020 7403 6900 or laura.holfordwalker@thespaway.com