Digital Public Relations

 

Digital PR - Online PR offers ground-breaking opportunities for brands to reach niche
audiences, achieve personal dialogue with consumers, and obtain measurable
results.

But it can also throw up new challenges:

• Web content is published instantly, and can remain online forever
• Creative ideas and technology are intricately linked and their relationship is constantly evolving
• Consumers can (and do!) publish on an equal footing to the traditional media

To help clients navigate through the world of digital PR, The SPA Way offers the following online functions:

• Securing online coverage in more ‘traditional’ media
• Working with video, audio, and applications online
• Getting clients onto consumer-generated media, e.g. blogs
• Maximising social network opportunities, e.g. Facebook, MySpace, Bebo, etc
• Devising and implementing viral marketing campaigns

If you are interested in hearing what The SPA Way can do for you, please don’t hesitate to contact Penny Adaarewa, Head of Digital Communications, on 020 7403 6900 or penny.adaarewa@thespaway.com.