Media PR Testimonials

These are just a few of the testominials from Media Firms who have utilised our Media PR services.

'Public relations has been far slower than other marketing and communications disciplines to embrace payment by resuts....The SPA Way, for example, "guarantees" clients the targets it will achieve. "If we guaranteed 40 pieces of coverage and we only achieved 38, we'd rebate two-fortieths of our fee" says CEO and chairman Sara Pearson.'

'Paying for what you get', Financial Times

'Sara Pearson, founder of PR agency The SPA Way, says that her agency is paid on the basis of the coverage it achieves. This is agreed at the planning stage of negotiations..the client knows what they are getting, I know what I am selling and the team knows what it is delivering.'

Payment by results, PR Week

'A lot of people mishandle the press. You should always return calls, and explain that you can't comment. Don't make enemies.'

First Person: Sara Pearson, crisis management specialist, The Times

'With The SPA Way, clients agree in advance what coverage they want, with even the prospect of a refund if it doesn't come off....Until recently, SPA's policy was viewed by the rest of the PR industry as quirky but as marketing budgets come under pressure companies buying PR services are increasingly demanding that the agencies supplying them become more accountable.'

Indecent Proposal, Financial Times

'We say that the majority of companies buying PR want media coverage. We also say for your budget we will guaranteed the following levels of coverage in the media mutually agreed as most appropriate...It is simple , it is effective and, my goodness, it is what clients really, really want.'

Personal View Sara Pearson, Media Week