PR isn't rocket science

We begin with the strategy - what is required and which is the shortest route to achieving the commercial objectives of our clients. This includes the sign-off of the key messages which are central to all our activity.

We develop the angles that will maximise the strategy and then we take it to the media. Except we do that differently too. No mass mail-outs - in fact nothing is sent cold. All media activity begins with a phone call and is only ever followed up with written material.

And size does matter. We want BIG pieces of coverage because only then will there be scope to deliver the messages and effectively influence the target audiences.

For added client comfort and maximum agency focus - we guarantee our levels of coverage against our fee. So if we fail we feel it.

Coverage is our measure but not any old coverage. It must meet three tough criteria:
1. Be an original piece set up by the Agency
2. Be in the agreed media
3. Carry a minimum of 2 of the 3 agreed messages