Retail Public Relations

 

Retail PR - The SPA Way operates on both the corporate and consumer side of the Retail PR fence for some of the UK’s largest retailers, namely John Lewis Department Stores, BAA Commercial, Waitrose and World Duty Free.

In addition to other projects which run throughout the year, The SPA Way has undertaken John Lewis’ Christmas trading campaign the last seven years.  This, among other campaigns, has enabled us to build excellent relationships with the retail media including those on City Desks for national newspapers.

Our work with BAA Commercial involves us spanning retailers from a variety of areas from books and technology to fashion and accessories.  We also work closely with a number of the food & beverage outlets across the BAA airports including Gordon Ramsay’s Plane Food, Rhubarb and many others.

Within the World Duty Free remit, the Agency manages the PR for 57 stores in 12 terminals, across 7 airports in the UK and recently was recently appointed to take on the Alpha Retail UK side of the business. Covering everything from food and liquor to beauty and luxury goods, the role oversees the promotion of new and exclusive products, whilst positioning and promoting World Duty Free as the leader and innovator in the travel retail sector.

We have been the retained agency of Waitrose for the past nine years, and our remit has included everything from small producers and new products to food industry issues such as healthy eating and salmon farming.

If you are interested in hearing what The SPA Way can do for your Retail PR requirements, please don’t hesitate to contact Melanie Diamond, Associate Director, on 020 7403 6900 or melanie.diamond@thespaway.com